It’s a big summer sale courtesy of the European Commission! From 1 July 2014, the EU cut the price caps for data downloads by more than half: down from 45 cents per megabyte to 20c/MB. It became even cheaper to use maps, watch videos, check mails and update social networks while travelling across the EU.
To put it into context: football fans traveling in the EU during this World Cup season will pay 25 times less for data roaming as compared to during 2010 World Cup!
Since the EU introduced caps on data roaming, data consumption has risen dramatically.
Phone calls and text messages will become cheaper as well. Therefore EU citizens can travel around Europe and stay in touch with family and friends at home.
What’s more, from 1 July 2014 mobile providers in Europe can offer a specific roaming deal before a trip and, where available, allow customers to choose a local mobile provider for data services such as emailing, reading the news online, uploading photos and watching videos online, in the country they are visiting. So citizens can compare roaming offers, and benefit from more attractive offers and prices while they’re away!
But that’s not the end of the story: the EU is working on new rules to eliminate roaming charges altogether. The Commission’s Connected Continent regulation would see the end of roaming charges, as well as a guaranteed open and neutral internet, and better consumer protection for mobile and broadband users.
“This huge drop in data roaming prices will make a big difference to all of us this summer. But it is not enough. Why should we have roaming charges at all in a single market? By the end of this year I hope we see the complete end of roaming charges agreed – the Parliament has done their part, now it is up to Member States to seal the deal!” said Vice President of the European Commission, @NeelieKroesEU, responsible for the Digital Agenda.
More details at: http://europa.eu/rapid/press-release_IP-14-720_en.htm
