Head of Danish Mission in Belgrade Morten Skovgaard Hansen said the rule of law, the state free of corruption and efficiency of public sector were key to improve business environment, adding that Serbia had great potential to achieve all of that.

At the Danish Embassy in Belgrade Hansen talked to students of the Faculty of Organisational Sciences of the University of Belgrade about business environment in Serbia and Denmark.

15 students of the Faculty, together with their Professor Vesna Damnjanovic, paid a visit to Danish Embassy in Belgrade within “EU Open Door Days” campaign and discussed support to start-ups and the importance of well-functioning legal system.

Hansen reminded that Serbia ranked 59th in World Bank’s overall ease of doing business ranking, a jump of as much as nine positions compared to 2014, whereas Denmark ranked third, noting that the reason behind its high position was found above all in the rule of law.

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He said unemployment rate in Serbia stood at 17 per cent, whereas in Denmark stood at 4.2, pointing out that job creation was key.

According to him, social protection and unions in Denmark contributed to making labour market more flexible, whereas SMEs are the backbone of country’s economy.

Some of the students have visited Copenhagen within CBS Case Competition in February 2016 and during the discussion compared various aspects of Danish and Serbian systems. They also put forward a number of ideas to improve business environment such as to increase investment in education, improve legal framework or make media highlight positive examples because, like they said “success stories never make it to the front page.”