The goal of the campaign “It’s not just a pond” („Ovo nije samo bara“) is to raise public awareness of the importance of preserving wetlands, while being implemented within the “EU for Green Agenda in Serbia” initiative. The campaign will inform the public about the numerous benefits of wetlands for people and the environment, and invite managers of protected areas, local governments, companies, as well as scientific research institutions and civil society organizations to propose and implement concrete measures for protection of these precious ecosystems.
As part of this campaign, UNDP has invited managers of protected areas, local governments, public and private companies, scientific research institutions, as well as non-governmental organizations to submit innovative proposals for the conservation of wetlands using nature-based solutions. The authors of the best ideas for preserving wetlands will receive professional support for the development of the projects in the following period, whereas the best designed projects will receive co-financing in order to come to life through practice.
“It’s not just a pond” campaign is implemented with the financial support of Sweden, represented by the Swedish International Development Cooperation Agency (Sida), within the “EU for Green Agenda in Serbia” project. This initiative is implemented with the technical and financial support of the European Union and in partnership with the Ministry of Environmental Protection by the United Nations Development Programme (UNDP), in cooperation with Sweden and the European Investment Bank (EIB), with additional funding provided by the governments of Sweden, Switzerland and Serbia.