“Sexism. See it. Name it. Stop it!”

As part of the global 16 Days of Activism Against Gender-Based Violence campaign, the Delegation of the European Union to Serbia, the Council of Europe, and WeBalkans, together with the network of Young European Ambassadors (YEA), formally opened an interactive installation titled “Sexism. Recognize it. Call it out. Stop it.” at the Europe House in Belgrade.

The installation is designed as an interactive space where visitors can participate and leave their mark. One section of the wall invites positive, empowering messages, while the other displays real examples of sexism in public and online spaces. Visitors can add their own notes, messages of support, or personal reflections, turning the wall into a living platform for identifying and confronting sexism.

The Europe House Belgrade and its partners invite residents and visitors of the capital to come to their premises and actively join the campaign against sexism and violence against women and girls.

Plamena Halacheva, Deputy Head of the EU Delegation to Serbia, emphasized in her opening remarks that anti-gender narratives are increasingly gaining traction, both online and offline, and that the European Union firmly maintains that all forms of sexual and gender-based violence are unacceptable.

“In today’s digital age, we are strengthening our commitment to combating online and technology-facilitated violence, ensuring accountability for perpetrators, and creating a safer digital space for all women and girls. The fight against gender-based violence—on our streets and on our screens—requires nothing less than a comprehensive and transformative effort that addresses the root causes in our societies, our cultures, and our everyday lives. This challenge demands individual efforts for a collective outcome, and it is our human duty to work toward achieving that goal,” Halacheva stated.

Janoš Babić, Head of the Council of Europe Office in Belgrade, also took part in the opening event. He emphasized that “this wall and the social media campaign are spaces where this problem can be spoken about openly—where sexism can be condemned, but also where hope, courage, and respect can be shared.

“Every day, girls hear ‘you can’t,’ ‘you shouldn’t,’ or ‘that’s not for you,’ simply because of their gender. Today we say: enough. Let’s show that every girl’s voice matters and that change begins with each of us,” he said.

Speaking about the importance of addressing anti-sexism in public discourse, journalist, author, and activist Branislava Antović noted that “there is not a single country in the world that can claim to be free from sexism or to have fully resolved the issue of violence against women.”

Young European Ambassadors Anđa Stanojković and Maja Trajković also spoke about the role of young people in preventing sexism within their communities. During the opening of the interactive installation, Young European Ambassadors Marija Milićević and Aleksandra Grbović Bitić presented an Anti-Sexism Quiz and the game “Take the Right Side.” The Young European Ambassadors were the first to leave messages on the wall, which were later shared through the social media campaign.

“UNITE to end digital violence against women and girls” is the theme of this year’s campaign, which begins on 25 November, the International Day for the Elimination of Violence against Women and Girls, and ends on 10 December, Human Rights Day. Unfortunately, violence against women and girls remains one of the most widespread human rights violations worldwide. This year again, the EU Delegation to Serbia joins the global campaign by bringing these critical issues to the forefront.