The Delegation of the European Union to Serbia has launched a campaign to raise awareness about improving digital skills among older citizens in Serbia. The aim is to help them acquire basic knowledge that will make it easier for them to communicate and use digital services, tools, and other resources.
In an era of rapid technological advancement, older citizens often face numerous challenges in adapting to new technologies, making it harder for them to participate fully in social life. According to data from the Statistical Office of the Republic of Serbia from 2022, 32.4% of the population over the age of 65 had used a computer in the previous 12 months, and 44.5% had used the internet in the past year (compared to 69.71% in the EU). As a result of the digital divide, this segment of the population is unable to fully benefit from digital services and remains limited in their ability to communicate and stay connected with family and friends.
The campaign runs from 22 January to 19 February. It consists of two parallel activities – public awareness raising (including TV spots and billboards) and the organisation of educational workshops aimed at older citizens. The workshops will take place in Belgrade, Niš and Novi Sad, as well as in several other cities across Serbia, from February to June 2024.
Additional information:
TV Commercials
Billboards
Workshops
