EU Delegation to Serbia and Ministry of Culture and Information have upheld pilot campaign focused on media literacy designed for high school students in Serbia. Working slogan of the campaign “Ako imas sta da kazes – reci” (If You Have Something to Say – Say It) and creative solutions are based on conclusions stemming from direct discussions with high school students and their assessment of media culture and media literacy levels among their peers.

Pilot campaign, dedicated to strengthening of media literacy among Serbian high school students, has launched a web-site in early September www.recinam.rs which will serve as a rallying point for individual and group proposals on the subject of media literacy to students and their teachers who are interested in this topic.

Three high schools from Belgrade, Sremski Karlovci and Paracin took part in this campaign. By making proposals about improving the quality of school newspaper, producing a video about school and advancing technical quality of the school’s web-site, the three schools made their way to the partnership with campaign creators. Experts from these areas joined them through Ovation Agency and now the first results of these training are expected in late October.

A contests will be announced in autumn, during which other schools from Serbia will be able to apply with their mini-projects which, by strengthening media literacy among high school students, could join the campaign.

Campaign on media literacy is funded by the EU within project Strengthening Media Freedom implemented in partnership with Ministry of Culture and Information.

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